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Fake Experts

The most used and the most insidious PR technique, used by every industry.

9 months ago

Latest Post Get 'Em While They're Young by Rigged public

Of all the techniques in this glossary, this is probably the most used and the most insidious. And the most problematic given the current rampant distrust of experts in the U.S. It's a technique that's been deployed since the very early days of the PR industry. Ivy Lee started doing it for the railroad companies even before he started working for Standard Oil and the Rockefellers. By the time Edward Bernays got his firm going, he had experts on retainer, ready to jump in and help legitimize his clients as needed. It's only continued from there, often bleeding into science denial (more on that particular flavor below).

Industries that use or have used it: All of them

Examples:

Rigged

Published 9 months ago