This tactic works particularly well in the U.S. where individualism is a core social value. Waste becomes a littering problem, car safety becomes a driving problem, and so forth. It's a handy way for an industry or company to acknowledge a problem and the need to do something about it while shifting the responsibility for both creating and solving the problem onto individual consumers.
Industries that use or have used it: Apparel, automotive, food & beverage, oil, pharma, tobacco
![](https://rigged.ghost.io/content/images/2021/06/1d898fbd459fa8859f5570e8a45c75a9.jpg)
![](https://rigged.ghost.io/content/images/2021/06/8df39a36f6e8739b3b2fcb3b4ae6-guns-dont-kill-people-people-kill-people.jpg)
![](https://rigged.ghost.io/content/images/2021/06/BP_CarbonCalculator.png)
![](https://rigged.ghost.io/content/images/2021/06/CryingIndianAd.jpg)
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