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Individualizing Systemic Problems

This tactic works particularly well in the U.S. where individualism is a core social value. Waste becomes a littering problem, car safety becomes a driving problem, and so forth.

9 months ago

Latest Post Get 'Em While They're Young by Rigged public

This tactic works particularly well in the U.S. where individualism is a core social value. Waste becomes a littering problem, car safety becomes a driving problem, and so forth. It's a handy way for an industry or company to acknowledge a problem and the need to do something about it while shifting the responsibility for both creating and solving the problem onto individual consumers.

Industries that use or have used it: Apparel, automotive, food & beverage, oil, pharma, tobacco

Rigged

Published 9 months ago