This tactic works particularly well in the U.S. where individualism is a core social value. Waste becomes a littering problem, car safety becomes a driving problem, and so forth. It's a handy way for an industry or company to acknowledge a problem and the need to do something about it while shifting the responsibility for both creating and solving the problem onto individual consumers.
Industries that use or have used it: Apparel, automotive, food & beverage, oil, pharma, tobacco
